20 November, 2012
Baker & McKenzie’s Corporate team recently advised eBay, the world’s leading online marketplace, on its strategic collaboration agreement with Xiu.com, a leading Chinese online fashion and luxury retailer, in relation to the development, establishment, operation and promotion of a co-branded retail service website in China, called eBay Style that brings a new and fully localized online shopping experience to Chinese consumers, particularly in fashion.
eBay Style (ebay.xiu.com), which was launched on 12 November in Shenzhen, will connect Chinese online consumers to global products offered on eBay's websites. Through this arrangement, Chinese consumers can access eBay’s global selection, with Xiu.com being responsible for handling all sales, logistics and customer service. As well as providing the platform for eBay Style, Xiu.com will be responsible for curating and translating the inventory from eBay with a product search and browsing experience suited to Chinese consumers. Xiu.com will also provide local returns and Chinese language customer service.
The multi-jurisdictional Baker & McKenzie team was led by Shanghai-based corporate partner Howard Wu and senior associate Yong Kai Chang, and included Hong Kong-based tax partner Pierre Chan and Shanghai-based special counsel Ruan Zhenyu and Benjamin Cheong. Alan Zoccolillo, a partner in our New York office, also advised on New York law aspects of the transaction. The Baker & McKenzie team had lead responsibility for legal documentation, corporate and regulatory issues, as well as advising on transactionspecific intellectual property, tax and privacy issues, and general transaction management.
eBay Inc. is a global commerce platform and payments leader connecting millions of buyers and sellers in nearly every country on earth through eBay, the world's largest online marketplace. eBay Inc. activity in China comprises an export business enabling thousands of Chinese entrepreneurs to sell to a global customer base via eBay’s platforms and PayPal’s payments solutions, a large development center and a partnership with Xiu.com to facilitate imports. eBay Inc. employs almost 1,500 people in China and supports thousands of Chinese enterprises and their employees by enabling global commerce.
For further information, please contact:
Jamie Kar, Baker & McKenzie