Firm Profile
Ella Cheong (Hong Kong & Beijing) was established by Ella Cheong (one of the pioneers in the field of intellectual property in Asia) specializing in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (i.e. China, Hong Kong and Macau). We have a staff of around 45 but are growing rapidly in response to clients’ needs in the region. Our team comprises trade mark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters.
Having built a stellar reputation in the international IP community. Ella Cheong was invited by the Singapore Government to establish a firm in Singapore, which she did under the original name of Ella Cheong & Co., now (through various changes and joint venture) known as Ella Cheong Spruson & Ferguson (Singapore / Malaysia), dealing with all types of IPRs in all Southeast Asian countries.
We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability, together with familiarity with Western business objectives and practices, places us in a unique position to advise on and manage intellectual property assets and rights in Asia, particularly China these days, due to the fact that this is a country of utmost concern to IP owners around the world in light of its manufacturing capabilities and being potentially the biggest consumer in the world. Further, our familiarity with clients’ needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.
Our practice areas cover:
- Patents
- Biotechnology
- Computer systems & software
- Digital signal processing
- Electronic engineering
- Industrial chemistry
- Mechanical engineering
- Medical devices & pharmaceuticals
- Telecommunications
- Traditional Chinese medicines
- Trademarks & trade names
- Copyrights
- Designs
- Domain names
- IPR Strategies
- Intellectual property rights sale and acquisition (assignment, valuation, technology transfer)
- Intellectual property rights exploitation (development, licensing and franchising)
- Intellectual property rights dispute resolution (enforcement).
Notable Practitioners
Ella Cheong, Founder & Chair
Coral Toh, Managing Director
Wubin Yan, Director
