Jurisdiction - Japan
Hogan Lovells Advises Japan’s Top M&A PR Advisor On Its Sale To Hakuhodo.

5 February, 2015


Hogan Lovells has advised Tokyo-based independent corporate communications firm, Ashton Consulting Ltd. (“Ashton“) on the sale of Ashton to Hakuhodo Inc. (“Hakuhodo“), a major Japanese advertising and marketing services group (“the Transaction“).  As Hakuhodo’s consolidated subsidiary, Ashton will continue to operate as an independent agency whilst benefiting from the parent’s client base and global network.  The Transaction was signed on 26 December 2014, and announced on 14 January 2015.


The Hogan Lovells team advising the Ashton’s founders was led by Tokyo corporate partner Rika Beppu.


Commenting on the Transaction, Rika Beppu said:


“As our clients expand domestically and overseas, we as advisors are continually reminded of the importance of having scale and a network of trusted partners.  Being corporate advisors ourselves, we understood from early on that the Transaction would be a key milestone for Ashton and have committed our best resources to ensure its success.  We congratulate Ashton on joining Hakuhodo and hope to see the firm further consolidate its position as one of the best strategic communications firms in Japan.”


Jointly commenting on the Transaction, John Sunley and Dan Underwood said:


“Hogan Lovells and Ashton had a perfect match working together on this project … Rika understands very well the workings of a consulting firm partnership and what our concerns and objectives were.  We strongly recommend the Hogan Lovells team for deals in the advisory sector. ”


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